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A March 14, 2002, New York Times
article revealed that the
manufacturer of the seizure
medication gabapentin (NEURONTIN)
illegally promoted the drug to
prescribing physicians for at least
11 "off-label" (unapproved) medical
conditions, using their own
employees, euphemistically called
"medical liaisons." Many of the
bases for the safety and
effectiveness of gabapentin for
these 11 unapproved uses appears to
have been fabrications by the
corporation. This included paying
physicians to appear as the authors
of medical journal articles on
unapproved uses for gabapentin when
the articles had actually been
written by others working under the
direction of the company’s marketing
department.
This article is based on the
Times story and publicly
available court documents from a
civil complaint filed by the U.S.
government against gabapentin’s
manufacturer.
Gabapentin was originally sold by
Parke-Davis, a subsidiary of
Warner-Lambert, which in turn was a
corporation acquired by Pfizer,
Inc., in 2000. Gabapentin is
currently approved by the Food and
Drug Administration (FDA) only as
supplementary treatment for a
specific type of seizure know as
partial seizures after maximum
tolerated doses of older drugs are
used. This is a relatively small
potential market for gabapentin.
The 11 illegally promoted
unapproved uses for gabapentin as
outlined in the court documents are:
1. Bipolar Disorder.
Psychiatrists were told that
early results from trials
evaluating gabapentin in the
treatment of bipolar disorder
indicated a 90 percent response
rate when the drug was started
at 900 milligrams per day and
increased to 4,800 milligrams
per day. No such results
existed. In fact, the only type
of clinical trial being
conducted at the time was a
pilot study. According to the
court documents, Parke-Davis was
in possession of clinical data
indicating that increasing the
dose did not increase
gabapentin’s effect. The
FDA-approved dosage for
gabapentin in adults is 900 to
1,800 milligrams per day.
Any data regarding gabapentin
in bipolar disorder was
anecdotal and of unclear
scientific value. Most of the
published reports on the use of
gabapentin in bipolar disorder
had been written and sponsored
by Parke-Davis, a fact that was
hidden. Medical liaisons of the
company were trained to tell
psychiatrists that there were no
reports of adverse reactions
with gabapentin when used in
psychiatric illness. In fact,
such reports had been given to
Parke-Davis by health care
professionals but the company
attempted to hide this
information from physicians.
2. Pain Syndromes,
Peripheral Neuropathy, and
Diabetic Neuropathy.
Parke-Davis medical liaisons
were trained and instructed to
report that "leaks" from
clinical trials demonstrated
that gabapentin was highly
effective in the treatment of a
number of pain syndromes and
that a 90 percent response rate
in the management of pain was
being reported. No such evidence
existed. Medical liaisons were
trained to claim support for
these findings as a result of
inside information despite the
fact that no such information
existed. The only basis for
these claims were anecdotal
evidence of minimal, if any,
scientific value. Many of the
published case reports,
according to the court papers,
had been created and sponsored
by Parke-Davis in articles that
frequently hid the company’s
involvement in the creation of
the article. The company’s
payment for the creation of
these case reports was also
concealed.
3. Treatment of Epilepsy
alone (as monotherapy).
Medical liaisons were
strongly encouraged to push
neurologists to prescribe
gabapentin as the only drug to
treat epilepsy, in spite of the
fact that studies found it safe
and effective only when used in
combination with other seizure
drugs. Neurologists were told
that substantial evidence
supported the company’s claim
that gabapentin was effective
when used alone for seizure. In
fact, at the time the court
papers were filed, Parke-Davis
knew that clinical trials using
gabapentin alone in seizure were
inconclusive. One of
Parke-Davis’ clinical trials
showed that gabapentin alone was
not effective. The vast
majority of patients in the
study taking gabapentin were
unable to continue with
gabapentin alone. In the same
study, there was no significant
difference between doses of 600,
1,200 or 2,400 milligrams.
Nevertheless, Parke-Davis
continued to urge doctors to use
higher doses than approved by
the FDA.
In 1997, the FDA rejected the
company’s application for
approval of gabapentin as
monotherapy in the treatment of
seizures.
4. Reflex Sympathetic
Dystrophy (RSD).
Physicians were informed that
extensive evidence demonstrated
the efficacy of gabapentin in
the treatment of RSD, a
condition of pain and tenderness
following traumatic injury to a
limb. Again, the only evidence
was in anecdotal reports of
little or no scientific value.
The Parke-Davis medical liaisons
were trained to imply that case
reports, most of which had been
created or sponsored by the
company, were actually studies.
5. Attention Deficit
Disorder (ADD).
Pediatricians were told that
gabapentin was effective for the
treatment of ADD. No hard data
to support this claim
existed--only occasional
anecdotal evidence. Parke-Davis
medical liaisons were trained to
report that large numbers of
physicians had success in
treating ADD with gabapentin,
when no such case reports
existed.
6. Restless Leg Syndrome
(RLS). This is
another condition in which
company medical liaisons were
trained to refer to a growing
body of evidence relating to the
RLS, when no such scientific
data existed. The only reports
were anecdotal, the majority of
which had been sponsored or
created by Parke-Davis.
7. Trigeminal Neuralgia.
The company represented
gabapentin as a treatment for
trigeminal neuralgia, a syndrome
of severe bursts of facial pain,
when no scientific data
supported this claim; only
occasional anecdotal reports. No
evidence was available that
gabapentin was as effective as
currently available less
expensive painkillers.
8. Post-Hepatic Neuralgia
(PHN). This is a
syndrome of severe pain
following a herpes virus
infection. Physicians were told
that 75 to 80 percent of all PHN
patients were successfully
treated with gabapentin. Again,
no clinical trial data supported
such a claim.
9. Essential Tremor
Periodic Limb Movement.
No scientific data supported
Parke-Davis’ claim that
gabapentin was effective for
this disorder, just anecdotal
reports of dubious scientific
value.
10. Migraine. Claims
that gabapentin was effective in
the treatment of migraine
headache were made by company
medical liaisons and were
alleged to be based on early
results from clinical trials.
Pilot studies had been suggested
and undertaken, but no early
results existed to support these
claims. The data were purely
anecdotal and most case reports
were either created or sponsored
by Parke-Davis.
11. Drug and Alcohol
Withdrawal Seizures.
It was suggested by the company
that gabapentin be used in the
treatment of drug and alcohol
withdrawal seizures despite the
lack of any evidence supporting
the use of the drug for these
conditions.
Parke-Davis’ concocted uses for
gabapentin turned the drug into a
"blockbuster." A blockbuster is the
Wall Street description for any drug
that sold $1 billion per year or
more. In 2000, the company reported
that gabapentin had earned $1.3
billion. As much as 78 percent of
these sales were for uses without
evidence that gabapentin was safe
and effective. In 2001 a market
research firm estimated that
gabapentin sales totaled $1.7
billion.
The court papers offer a
remarkable insight into the ethics
(or lack thereof) of a major
multinational pharmaceutical
company. A senior marketing
executive at Parke-Davis was quoted
during a teleconference as saying to
medical liaisons:
Pain
management, now that’s
money. Monotherapy, that’s
money. We don’t want to
share these patients with
everybody, we want them on
Neurontin only. We want
their whole drug budget, not
a quarter, not half, the
whole thing....That’s where
we need to be holding their
hand and whispering in their
ear: ‘Neurontin for pain,
Neurontin for monotherapy,
Neurontin for everything’
... I don’t want to hear
that safety crap either,
have you tried Neurontin,
every one of you should take
one just to see there is
nothing [that the drug is
safe], it’s a great drug.
Pfizer has scored about $3.0
billion in gabapentin sales over the
short term of the past two years,
2000 and 2001. The company may also
reap a long term benefit from sales
of the drug. Physicians’ prescribing
practices, also known as prescribing
habits, are not likely to be cured
of the gabapentin habit just by
The New York Times article. In
addition, as of March 28, 2002 the
National Library of Medicine listed
729 English language articles
published in the medical literature
on gabapentin use in humans. Of
course, not all these articles are
corporate creations but the
disturbing point is that there may
not be any attempt to purge the
medical literature of these
company-contrived studies, leaving
patients, even years from now, at
risk of exposure to gabapentin for
inappropriate uses.
There is nothing new in the
Parke-Davis gabapentin escapade and
the company’s drug promotion. Over
30 years ago Senator Gaylord Nelson
(D-WI) held a series of hearings on
problems with the drug industry. In
a 1969 hearing it was learned that
drug companies employed physicians
and scientists to prepare articles
for medical journals. In those days
these "kept" scientists and doctors
were known in the trade as "the
stable." With time comes status
inflation, and now these individuals
are called "medical liaisons."
The last serious Congressional
hearings on the promotional
practices of the pharmaceutical
industry were held in 1990. During
these hearings Dr. Sidney Wolfe,
co-founder of the Health Research
Group, played a central role in
exposing widespread bribing of
doctors by drug companies.
Recent events have properly
raised the question whether federal
watchdogs have become lap dogs, lazy
dogs or just sleeping dogs when it
comes to the public interest. The
degree of vigilance of the FDA
watchdog over the pharmaceutical
industry is directly in the hands of
the United States Congress. Judging
by the amount of time that has
lapsed since Congress has held
meaningful hearings on either the
drug industry or the FDA, it looks
as if the "top dog" (Congress) got
some bones and went to sleep.
What You Can Do
If you or a family member are
taking gabapentin for one of the 11
unapproved, often apparently
concocted, uses listed above, you
and the prescribing doctor should
evaluate the need for gabapentin.
________
Posted 5/2002 |